Backing Exceptional founders building Enduring companies.

Aretto is rethinking kids’ footwear with a genuinely differentiated product: shoes that expand as a child’s foot grows, so the fit stays right for longer.

Their globally patented innovation tackles a real parent pain-point (fast growth, frequent replacements) while keeping design and comfort premium.

They’ve paired product edge with execution – a strong omni-channel engine with 60+ retail stores across India.

Aretto’s future is exciting with a product and brand proposition that will extend beyond India and set up a credible path to global expansion.

Troovy is building a nutritious and enjoyable, clean-food brand for kids across everyday categories – chips, sauces, spreads and breakfast foods.

It solves the “healthy but boring” problem with no shortcuts: no unnecessary additives, just thoughtful products families can trust.

Troovy has built early dominance on quick commerce, and the next leg is expanding thoughtfully into offline retail to widen access and deepen repeat.

Troovy is on the path to build a scaled, trusted household brand in the large snacking category, while staying anchored to the mission.

MyDesignation is a design-led, creative D2C fashion brand built with strong community engagement.

It solves for self-expression at scale: fast-moving trend + design velocity, backed by increasingly repeatable, data-driven operations.

Traction is undeniable: 6Lac+ Instagram followers, 4.8+/5 Google ratings across 8K+ reviews, strong repeat behavior, and a focused D2C engine via their website + 5 own stores.

The next phase is exciting: deepening the leadership, scaling what’s already working across website + stores and expanding to marketplaces thoughtfully.

Legend of Toys is building a high-quality toys brand that turns everyday spaces into a playground – starting with remote-control cars and drones.

It solves for “toy disappointment” with genuinely better build quality, performance, and durability – products that feel premium and worth it.

Distribution is already proving out across channels: their own website, offline toystores and Amazon are all contributing to strong growth.

The future potential is global, with in-house manufacturing helping improve cost control and consistency and with a strong brand play.

Anmasa is building a trusted, purpose-driven staples brand for Indian families – atta, oils and spices that are high-quality and minimally processed.

It solves a real trust gap in everyday food, using traditional methods like slow stone-ground flour, wood-pressed oils and freshly pounded spices to preserve nutrition and freshness.

Anmasa has an offline-first model and has expanded to ~10 stores in NCR, with more launching soon.

Anmasa has a large opportunity to build a scalable staples platform, powered by strong operating DNA of the founders.

Klydo is building a Gen-Z-first fashion shopping platform designed for discovery, convenience and speed (15-30 min delivery).

It solves why fashion desire doesn’t convert online: uncertainty, commitment, and the anxiety of “will this look good on me?” making shopping feel as free as offline (with Try Now Pay Later).

Early signals are strong: differentiated positioning and high customer engagement, showing clear product resonance.

Large opportunity to create a scalable youth-fashion platform that can expand assortment, repeat drivers and city coverage while keeping the experience sharp and fast.

Zippee is building quick-commerce logistics for D2C brands — enabling 60-minute, 2-hour and same-day delivery without brands needing to build captive supply chains.

It solves speed + reliability for modern ecommerce, combining dark-store inventory, pick/pack and last-mile delivery through Zippee’s fleet and APIs.

Scale and performance are already meaningful: 12+ cities, 150+ brands, 50+ dark stores and >98.5% same-day delivery accuracy.

Zippee is well-poised to further capitalize on the accelerating push for quick commerce – in India today, and in other markets over time.

NOOE is a design first brand for India’s fast growing mass affluent segment, creating original products for everyday creative rituals across bags, writing instruments and accessories.

It delivers aspiration with substance by combining a rich luxury aesthetic with practical, feature led design.

The brand focuses on owning the customer relationship through its own distribution and strong brand storytelling.

It is positioned to scale as a high margin insurgent brand, riding trends like premiumisation, premium gifting and a revival of personal tools.

SuperK is building a membership-led, value-first retail chain for small-town India - “Costco for Bharat”, through compact, tech-powered stores.

It offers trusted, modern retail in Tier 3/4 towns with consistent pricing, quality and a strong value proposition for members.

Scale is very meaningful with 130+ stores in Andhra Pradesh via a combination of franchise and own stores, with 75%+ of sales coming from members.

Way forward includes trust-driven expansion beyond groceries into a broader commerce platform and strong private label growth.

Intellithink is building an industrial deep-tech platform for machine monitoring and downtime reduction, focused on predictive + prescriptive maintenance for rotating equipment.

It solves a massive problem for factories in terms of unexpected breakdowns and productivity loss, by capturing signals like vibration, temperature, acoustics and RPM, using proprietary AI/ML diagnostics to flag early warnings and corrective actions.

Clients include Arcelor Mittal, Cipla, Hyundai, JSW Steel, Marico, Ultratech etc.

Intellithink will expand across more machines and modules within similar client base, compounding value as adoption scales.

Monrow is building a much-loved women’s footwear brand that blends comfort, quality, and style at a strong value price point for the Indian consumer.

Monrow is building with a differentiated channel mix for this category, where their own website + marketplaces contribute very meaningfully.

There is an opportunity to build a scaled, category-defining brand in women’s footwear and accessories categories.

KiVi is building an agri fintech platform that combines credit, agri produce trading and distribution of services like insurance and savings for rural customers.

It addresses a key access gap in Bharat by providing timely and trusted financial services and commerce infrastructure to improve livelihoods of farmers and agri communities.

The four founder team brings deep experience, strong risk discipline with low NPAs and high customer satisfaction.

KiVi has recently received its NBFC license and aims to build a large scale embedded agri finance layer by partnering with lenders, insurers, savings providers and agri corporates to expand reach and impact.

Jidoka is building AI powered visual inspection for products and processes using deep learning and machine vision to detect defects in real time on production lines.

It helps solve quality and compliance at scale by improving inspection accuracy, reducing waste, increasing throughput and avoiding claims or compliance breaches.

The technology is already adopted across automotive, manufacturing, consumer goods and logistics with clients like Maruti Suzuki, Royal Enfield, Britannia, Mondelez, Marico and Mahindra Logistics.

The same core platform will expand into new geographies and other high frequency inspection use cases.

Pico Xpress is building the category-defining 3PL for quick commerce – enabling brands, vertical marketplaces, and platforms to deliver in minutes reliably and profitably, without owning captive supply chains.

Pico Xpress is purpose-built for ultra-fast delivery with 95%+ delivery accuracy and trusted by leading platforms and brands (e.g. Swiggy, Zepto, Purplle, Meesho, Swish, Decathlon, Giva and others).

Pico Xpress has the large opportunity to build a multi-decade logistics backbone for a massive supply-chain opportunity.